GREENSWAP

BRIEF

GreenSwap is a take-a-bag leave-a-bag program. In this pioneering initiative designed to address the environmental impact of single-use and reusable bags by fostering a community-driven exchange system. This project aims to reduce waste, encourage sustainability, and make eco-friendly practices accessible to everyone. In response to the growing awareness of plastic waste's environmental repercussions, GreenSwap emerges as a practical solution, providing a straightforward yet impactful way to minimize the ecological footprint related to bag usage.

RESEARCH:
ANTHROPOLOGY 
AS A LENS


The literature review conducted through an anthropological lens sheds light on the intricacies of human behavior and societal norms, unveiling key insights crucial for driving meaningful change. By examining cultural dynamics, social structures, and historical contexts, the review highlights underlying factors influencing attitudes and behaviors towards sustainable practices. From the complexities of cultural perceptions to the impact of social norms on individual actions, these findings offer valuable perspectives on fostering sustainable behaviors within communities.

This anthropological perspective underscores the importance of designing interventions that resonate with diverse cultural backgrounds and societal contexts. By addressing cultural barriers, societal norms, and ingrained behaviors, initiatives can be tailored to effectively promote sustainable practices and facilitate positive environmental change. The insights gleaned from the literature review serve as a foundation for developing holistic and culturally sensitive strategies aimed at driving sustainable behavior change and fostering a more environmentally conscious society.

RESEARCH:
CIRCULAR
ECONOMY

Through an interdisciplinary approach, the study explores how circular economy models can drive resource efficiency, waste reduction, and economic resilience. By analyzing real-world case examples and empirical data, the research sheds light on the feasibility and benefits of transitioning to circular business models across various industries. With a focus on environmental conservation and economic prosperity, the study aims to provide valuable insights and actionable recommendations for businesses, policymakers, and stakeholders seeking to embrace circularity as a pathway to a more sustainable future.

RESEARCH:
NEOLIBERALISM

In my research, I investigate how environmental issues intersect with neoliberalism, a socioeconomic ideology emphasizing free-market principles and privatization. I explore the ways in which neoliberal policies influence environmental governance, often prioritizing economic interests over sustainability and community welfare. Through case studies and theoretical analysis, I examine the impact of neoliberalism on issues like climate change, deforestation, and resource exploitation. Furthermore, I explore resistance movements and alternative approaches, such as community-based conservation and indigenous land rights, that offer potential pathways for addressing environmental challenges within the context of neoliberalism.

RESEARCH:
GREENWASHING

Greenwashing refers to the deceptive practice of presenting a false or exaggerated image of environmental responsibility by companies and organizations. This misrepresentation can lead consumers to believe that certain products or practices are more eco-friendly than they actually are, ultimately undermining efforts towards genuine sustainability. Research surrounding greenwashing examines its prevalence across various industries, its impact on consumer behavior, and its consequences for environmental awareness and activism. By shedding light on the deceptive tactics employed by businesses, this research aims to raise awareness, promote transparency, and foster accountability in corporate sustainability practices, ultimately contributing to a more environmentally conscious society.

RESEARCH:
PAIN POINTS

The identified pain points offer a comprehensive understanding of the challenges faced by grocery store customers when using reusable bags. From the common issue of forgetting bags at home to concerns about bag cleanliness and resistance from store employees, these challenges significantly impact the adoption of reusable bags. Limited bag availability, inadequate capacity, and storage challenges also contribute to the inconvenience experienced by customers.

These insights illuminate the necessity for innovative solutions, emphasizing user-friendly features, durability, and organizational elements to streamline the reusable bag experience. The detailed understanding of these pain points becomes instrumental in shaping initiatives like GreenSwap, ensuring that the proposed solutions directly address the practical challenges encountered by users in embracing sustainable practices.

OBJECTIVES

My objectives in this project are as follows:

• Waste Reduction: Implement a communal exchange system to significantly reduce the demand for the production of new bags.

• Accessibility: Develop an intuitive and user-friendly platform to encourage widespread participation in sustainable practices.

• Community Engagement: Cultivate a sense of community and shared environmental responsibility.

TABLAB_LOGO-1

IMPLEMENTATION

The success of GreenSwap lies in its innovative features, carefully designed for user engagement and environmental impact.

Bag Drop Stations strategically positioned across key locations allow users to contribute reusable or single-use bags to the communal pool. This physical exchange is complemented by a User-Friendly App, providing location tracking of nearby stations, enhancing accessibility for the overall user experience.

The Interactive Map, in real-time, showcases available bag stations, creating a dynamic and encouraging environment for users to actively contribute and utilize the communal pool. Together, these features form the backbone of GreenSwap, transforming a simple act into a powerful, community-driven initiative for driving sustainable living.

TABLAB_IMAGE

USER EXPERIENCE

The user experience for the three core personnas can be summarized as:

• Donors: Individuals with surplus reusable bags can contribute to the communal pool at designated stations.

• Recipients: Users in need of bags can easily locate nearby stations through the app, fostering a sense of community sharing.

• Environmental Impact: Participants witness the direct effect of their contributions on waste reduction, instilling a sense of accomplishment.

Selected Works

GreenSwapSystem Ideation

Ticketing SiteApplication Prototype

Plug RedesignSystem Ideation

RoomMatesResearch through survey approach for future application design