Amber Grey

A network map tracing value flows, dependency structures, and resource exchanges within the zoo ecosystem — from animal welfare budgets to visitor economy and conservation funding loops.

A custom GPT configured to synthesize qualitative research — identifying patterns, surfacing tensions, and structuring findings into actionable frameworks for design teams.

A design tool for holding contradictory truths simultaneously — surfacing tensions in research as productive creative material rather than problems to resolve.

A methodological layer for moving from raw field data to named, actionable frameworks — turning what visitors do, say, and feel into legible design signals.

A tool for identifying breakdowns in experience and reframing them into actionable design directions.